As one of the most important parts of any business, marketing has always enjoyed an aesthetic word or two. Just look at the names attached to car models. Does anybody really know what a Qashqai is, a Sportage, Quattro, or a JUKE?
This fondness for a thesaurus is present behind the scenes too, with one of the more recent culprits taking the form of quantum marketing – and yes, it does relate to the branch of physics.
Very Tiny Things
The word “quantum” can be attached to just about anything to make it sound unique. There’s a Quantum Beverage Company, a Quantum Health, and a Quantum make-up business out there, none of which do anything sciencey.
Some online casino operators even have a Quantum version of online blackjack. This version of the venerable game adds win multipliers into the mix. Again, nothing too complicated. Quantum marketing actually promises a solution to low-quality campaigns using quantum mechanics, though
As of my last knowledge update in January 2022, “Quantum Marketing” wasn’t a widely recognized term in the field of marketing. However, the field of marketing is dynamic, and new concepts and terminology can emerge over time.
Without specific information on developments in marketing terminologies or practices since my last update, I can’t provide details on any developments related to “Quantum Marketing” that may have occurred after that time.
If “Quantum Marketing” has become a term or concept in the marketing field after 2022, I recommend checking the latest marketing literature, industry publications, and reputable online sources for the most up-to-date information on this topic.
In marketing terms, this could mean that a single campaign could be altered to appeal to whoever happens to be looking at it at the time – male or female, old or young, loyal or not.
On that latter descriptor, quantum marketing could try to harness customer fidelity as a way into their pockets. Loyal audiences rarely need advertising to, which means that ad-blockers are not a concern.
The worry is that products alone don’t create loyalty – experience does, which means that quantum marketing doesn’t exist in a vacuum just like any other form of marketing.
World Quantum Day takes place on April 14th each year. While it has nothing to do with marketing, it can still serve as a timely reminder to refresh your campaigns.